Overview

• The Interactions section now breaks down engagement by likes, replies, quotes, and reposts.
• The Followers section offers demographic insights including top cities, countries, age ranges, and gender distribution.
• A new performance chart tracks post engagement trends over a seven to ninety-day period.
• Discovery metrics reveal the percentage of views each app—Threads, Instagram, and Facebook—drives for creator posts.
• Threads registered 115.1 million daily active users in June 2025, a 127.8% year-over-year increase that narrows the gap with X, which holds 132 million daily users but saw growth fall 15.2%.