Overview
- Threads reached 500 million monthly active users on Tuesday, and Meta says Communities are the primary driver of that growth.
- The company is launching Your Algo today in the U.S., Canada, the U.K., Australia, and New Zealand so users can privately request more or less of specific topics for one, three, or seven days.
- Meta is graduating Communities out of beta and adding a Communities Hub, distinct community icons, progress markers that show when a topic is close to becoming a community, expanded Community Champion badges, and local-language tags in Japan, Korea, and Taiwan.
- Live Chats, a real-time conversation feature first introduced in April, will be available to all communities by July and will add co-hosting and the ability to quote chat moments to a user’s feed.
- Threads added roughly 100 million monthly users since last August, benefits from Instagram integration that lets people carry followers over, has at times outpaced X on daily use according to third-party data, and remains positioned for slower ad rollouts as Meta pursues a path toward broader scale.