Overview
- Ads are now running worldwide in the Threads feed, with Meta beginning to introduce video formats and taller 4:5 image and video placements.
- Threads is launching reply approvals that let posters review responses before they appear publicly, giving users tighter control over conversations.
- New Activity tab filters for Mentions and People you follow help surface relevant replies and manage busy threads more easily.
- Meta previously reported more than 400 million monthly users in August, underscoring rapid scaling alongside daily-use growth.
- Recent feature cadence includes disappearing “ghost posts,” long-form posting, and group chats, reflecting a push to boost engagement while adding user controls.