Overview
- Meta CEO Mark Zuckerberg announced on June 10 that Threads will test its own DM inbox independent of users’ Instagram messages.
- The feature supports only one-on-one chats and is currently limited to Hong Kong, Thailand and Argentina ahead of a broader rollout.
- Messages sent through the new inbox will not be encrypted initially, and group messaging is not yet supported.
- The dedicated DM space addresses user requests for seamless private conversations without switching between apps.
- Native direct messaging is expected to strengthen Threads’ position against rivals like X and Bluesky and aid creators and businesses in managing conversations.