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Threads Begins Testing Standalone DM Inbox in Select Markets

Early tests in Hong Kong, Thailand and Argentina mark Meta’s push to give Threads users a dedicated messaging space separate from Instagram.

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Meta Threads app logo is seen in this illustration taken, July 6, 2023. REUTERS/Dado Ruvic/Illustration/File Photo
Threads

Overview

  • Meta CEO Mark Zuckerberg announced on June 10 that Threads will test its own DM inbox independent of users’ Instagram messages.
  • The feature supports only one-on-one chats and is currently limited to Hong Kong, Thailand and Argentina ahead of a broader rollout.
  • Messages sent through the new inbox will not be encrypted initially, and group messaging is not yet supported.
  • The dedicated DM space addresses user requests for seamless private conversations without switching between apps.
  • Native direct messaging is expected to strengthen Threads’ position against rivals like X and Bluesky and aid creators and businesses in managing conversations.