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Thousands of Redheads Converge on Tilburg for 2025 Redhead Days Festival

The free festival adds tailored services, with the signature group photo limited to natural hair.

A participant attends the Red Head Days festival in Tilburg, Netherlands, Saturday, Aug. 30, 2025. (AP Photo/Virginia Mayo)
Participants wait in line for tickets during the Red Head Days festival in Tilburg, Netherlands, Saturday, Aug. 30, 2025. (AP Photo/Virginia Mayo)
A young girl pulls on her braids during the Red Head Days festival in Tilburg, Netherlands, Saturday, Aug. 30, 2025. (AP Photo/Virginia Mayo)
Two participants pose in a photo booth during the Red Head Days festival in Tilburg, Netherlands, Saturday, Aug. 30, 2025. (AP Photo/Virginia Mayo)

Overview

  • Organizers expect several thousand participants over three days from about 80 countries.
  • Programming spans music, food trucks and tutorials from makeup techniques to skin cancer prevention.
  • Sunday’s traditional group photo is reserved for natural redheads despite the event being open to everyone.
  • Attendees describe a family-like community that draws them back annually, with some recalling earlier bullying for their hair.
  • The gathering began as Bart Rouwenhorst’s art project and reached a 2013 Guinness record with 1,672 natural redheads.