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Thomas Müller Scores Birthday Hat-Trick in Whitecaps' 7–0 Rout of Union

His reported surge in online reach is central to Vancouver's bid to grow its profile.

Overview

  • According to match reports, the 36-year-old struck twice from the spot and added a late header as Vancouver beat Philadelphia 7–0 on his birthday.
  • Post-match, Müller told Apple TV he felt great and praised a comprehensive team performance and a vibrant home crowd.
  • Müller shared self-reported metrics on LinkedIn, citing 118 million Instagram impressions, about 22 million on Facebook, 6 million on TikTok and 5.3 million on YouTube, with over 100,000 new followers in North America.
  • He said his channels had “partly exploded” and that he aims to use his reach to make the Whitecaps more popular and to fuel belief in a run at an MLS title, potentially the club’s first since 1979.
  • Vancouver sits near the top of the Western Conference, and the team next faces Forge FC in the Canadian Championship semifinal on Tuesday before an away league match in Kansas City on Saturday.