Overview

• Guest Sayeeda Warsi referred to “coloured men” while discussing hairdressers as community outlets during Wednesday’s broadcast.
• Hosts Ben Shephard and Cat Deeley apologised on air, expressing regret for any offence caused by the language.
• Viewers on X denounced the term as outdated and inappropriate for 2025, prompting swift backlash.
• Earlier in the week the show attracted criticism for a segment featuring dogs dressed in Bridgerton-style costumes.
• This Morning airs weekdays at 10 am on ITV1 and is available to stream on ITVX.