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Third Way Memo Urges Democrats to Ditch 'Woke' Jargon to Reach Voters

The center-left group targets 45 terms as off-putting to persuadable voters ahead of 2028.

Overview

  • Third Way’s memo, titled “Was it something I said?”, urges Democrats who want to defeat Trump-aligned candidates to adopt plainer language.
  • It groups roughly 45 flagged words and phrases into six categories, including Therapy-Speak, Seminar Room Language, Organizer Jargon, Gender/Orientation Correctness, Shifting Racial Constructs, and crime-related euphemisms.
  • Listed examples include “privilege,” “cultural appropriation,” “unhoused,” “birthing person,” “Latinx,” and “justice-involved.”
  • The memo says such language is a red flag for many voters because of confusion or fear of “cancellation” and warns that reframing crime can minimize victims.
  • First reported by Politico, the guidance has prompted wide opinion coverage and references to instances like a DNC land acknowledgement, yet it remains advisory rather than party policy.