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They Call Him OG Lands Oct. 23 Netflix Release After Three Weeks in Theaters

The early streaming launch follows a steep post‑opening drop that leaves box‑office recovery against a reported Rs 250 crore budget in doubt.

Overview

  • Netflix India confirmed the film will stream from October 23 in Telugu, Hindi, Tamil, Kannada and Malayalam.
  • Trade tracking shows about Rs 192.41 crore India net and roughly Rs 292.29 crore worldwide gross after 21 days, according to Sacnilk figures cited by Koimoi.
  • Analysts report the film is likely to finish below the Rs 300 crore worldwide milestone as collections have largely stalled.
  • Industry reports note a reported Rs 250 crore budget and suggest theatrical earnings alone may not cover costs, with OTT rights pre‑sold to Netflix.
  • Ormax Media listed the title as September’s top domestic grosser, even as reviews and audience responses remained mixed and the director positioned it as part of a broader Sujeeth Cinematic Universe.