Overview

• Since its April debut, Vorwerk has secured over 300,000 orders for the TM7, outperforming internal projections
• Delivery times have fallen to around 18 weeks from a 23-week peak when shipments began
• Key upgrades include the ability to cook without a lid and a 10-inch touchscreen that guides users through recipes
• The company leverages a global direct-sales network of 115,000 representatives alongside its Cookidoo platform, which has more than 6 million subscribers
• Thermomix now accounts for over half of Vorwerk’s revenue and is on track to generate more than €2 billion in turnover this year