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Thermomix TM7 Sets Company Sales Record as Vorwerk Scales Direct Sales

Vorwerk credits an expanded advisor network for the surge.

Overview

  • About 860,000 TM7 units were ordered in the nine months since the mid‑February launch, marking Vorwerk’s strongest product debut.
  • Vorwerk’s advisor force has grown to 128,000, and the company targets at least 150,000 representatives under its Strategy 2030.
  • Vorwerk warns of professional-looking fake online shops and stresses there are no special prices or prepayment-only offers, with new-order delivery around six weeks.
  • In Germany the TM7 is currently offered with the Gemüse Styler in the limited “Kochen mit Style” bundle through November 30, and a date for standalone accessory sales has not been announced.
  • The Kobold vacuum business remains weak, with revenue down about 10% in 2024 and roughly 25% over the past decade.