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Theater Owners Pour $1.5 Billion Into Upgrades in Year One, Cinema United Reports

A first-year report from Cinema United says the three-year, $2.2 billion modernization pledge is on track.

Overview

  • The top eight North American circuits accounted for $920 million of the spending toward the 2024–2027 commitment.
  • The investment created more than 100,000 jobs tied to renovation activity and added over 200 premium-format screens.
  • Upgrades span recliner seating, improved projection and sound, expanded concessions, and new entertainment centers with bars and arcades.
  • Typical costs cited range from $40–$50 million for cinema-anchored entertainment centers to $65,000–$100,000 per digital projector and $30,000–$145,000 per auditorium for sound systems.
  • Regal raised $250 million for targeted refurbishments at sites including LA Live and Sherman Oaks, while AMC invested $225 million in 2025 to enhance theaters globally.