Particle.news
Download on the App Store

The Wiggles Admit Likely Law Breach Over Emma Bow as ACCC Secures Enforceable Undertaking

A court-enforceable undertaking compels compliance reforms with public steps to warn parents about button batteries.

Overview

  • The ACCC said The Wiggles Holdings admitted the Emma Bow was sold without mandatory button-battery warnings, likely breaching Australian Consumer Law.
  • Under the undertaking, the company must implement a consumer law compliance program and roll out public remediation that includes a podcast episode referencing the recall, social media snippets, a safety newsletter, and a corrective website notice.
  • The headband was recalled on August 1, 2024 because required warnings were missing and its button or coin batteries may not have been adequately secured.
  • More than 3,100 units were sold between June 2022 and March 2024 at live shows, through The Wiggles’ online store, and via toy retailers, with all headbands sold since 2015 included in the recall.
  • Importer CA Australia gave the ACCC a written commitment to improve compliance, with at least 3,764 non‑compliant headbands imported and distributed, and the ACCC reiterated that swallowed button batteries can cause catastrophic injury or death within hours.