Overview

• Hurry Up Tomorrow grossed $3.3 million domestically over its opening weekend from 2,020 cinemas, falling short of expectations.
• The $15 million Lionsgate release serves as a companion piece to The Weeknd’s January album of the same name, blending music and film.
• Critics described the film as a derivative pop-star drama, citing its lack of narrative depth and reliance on clichéd storytelling.
• Directed by Trey Edward Shults, the film stars The Weeknd as a fictionalized version of himself, alongside Jenna Ortega and Barry Keoghan.
• The project was intended to cap The Weeknd’s After Hours/Dawn FM trilogy, but its underwhelming reception highlights the challenges of cross-media ventures.