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The Weeknd’s 'Hurry Up Tomorrow' Opens to Disastrous $3.3M Box Office

The psychological thriller tied to The Weeknd’s album debuts to poor reviews and commercial disappointment, raising questions about its viability as a multimedia project.

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Abel Tesfaye (The Weeknd) as Tedros in The Idol

Overview

  • The film earned just $3.3 million in its opening weekend across over 2,000 U.S. theaters, falling short of its $15 million production budget and failing to crack the top five at the domestic box office.
  • Critics have largely panned the movie, which holds a 16% score on Rotten Tomatoes and has been criticized for its underdeveloped script and reliance on music video-like visuals.
  • Starring The Weeknd, Jenna Ortega, and Barry Keoghan, the film explores themes of insomnia, mental breakdown, and artistic identity, but has been described as lacking depth and originality.
  • Hurry Up Tomorrow serves as a companion piece to The Weeknd’s January album of the same name, but its cross-promotional intent has been criticized for overshadowing its standalone cinematic value.
  • This marks another creative setback for The Weeknd, following the poorly received HBO series 'The Idol,' as he considers retiring his stage persona.