Overview

• The Weeknd released the 'Drive' music video on April 18, featuring Jenna Ortega in a visually striking and emotional narrative.
• Directed by Trey Edward Shults, the video offers a preview of the upcoming film 'Hurry Up Tomorrow,' blending themes of romance, isolation, and existential fear.
• The psychological thriller, starring The Weeknd, Jenna Ortega, and Barry Keoghan, is set to hit theaters on May 16.
• A ferris wheel takeover at Coachella's second weekend will further promote the film, adding an immersive marketing experience.
• The 'Hurry Up Tomorrow' album, released in January, debuted at number one on the Billboard 200, underscoring the project's commercial success.