The Voice Expands into the Metaverse with New 'Coach Battle' Game

ITV Studios collaborates with The Sandbox to create an immersive gaming experience, leveraging the global popularity of The Voice franchise.

The Voice introduces 'Coach Battle' in The Sandbox, offering fans a chance to experience the thrill of coaching virtual contestants.
ITV Studios uses its ownership of The Voice brand to bypass traditional TV network constraints, directly engaging with fans on metaverse platforms.
The game features exclusive virtual merchandise and potential for real-life rewards, enhancing fan interaction.
New celebrity-designed virtual coaches guide players through the game, adding a layer of strategic decision-making.
ITV Studios seeks to monetize this venture by selling virtual goods and exploring sponsorships within the game.