Overview

• The Voice introduces 'Coach Battle' in The Sandbox, offering fans a chance to experience the thrill of coaching virtual contestants.
• ITV Studios uses its ownership of The Voice brand to bypass traditional TV network constraints, directly engaging with fans on metaverse platforms.
• The game features exclusive virtual merchandise and potential for real-life rewards, enhancing fan interaction.
• New celebrity-designed virtual coaches guide players through the game, adding a layer of strategic decision-making.
• ITV Studios seeks to monetize this venture by selling virtual goods and exploring sponsorships within the game.