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The Voice Brasil Debuts on SBT With Disney+ Tie-In, Draws Low TV Ratings

Disney+ positions the relaunch as a long-haul partnership with SBT through an exclusive +Voice companion.

Overview

  • Premiering at 22:30 on October 6, the show returned on SBT with simultaneous streaming on Disney+ under host Tiago Leifert and director Boninho.
  • The coaching panel features Mumuzinho, Matheus & Kauan, Duda Beat and Péricles.
  • Disney+ offers a 20-minute +Voice segment after each episode with behind-the-scenes content, reactions and occasional guest artists, with executives signaling interest in annual renewals.
  • Early reaction split platforms: social media buzzed, but preliminary Ibope numbers placed the debut third with roughly 3.8–4.5 points behind Globo and Record.
  • Inside SBT, Ratinho complained about a last-minute shift of his show to 21:30, and a playful promo referencing a key Vale Tudo episode went viral online.