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The Velvet Sundown Officially Discloses AI Origins After Surpassing One Million Listeners

Spotify’s updated bio presents the project as a human-guided AI experiment challenging creative authorship, fueling demands for disclosure, algorithmic accountability, enhanced protections for human artists.

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A screenshot of a band called "The Velvet Sundown" on Spotify.

Overview

  • The Velvet Sundown’s Spotify “About” section now clearly states it is a synthetic music project guided by human creatives and powered by AI.
  • The band has grown to over one million monthly listeners since releasing two albums in early June.
  • Their statement describes the project as an “ongoing artistic provocation” designed to test the boundaries of identity and authorship.
  • Industry stakeholders are pressing for enforceable AI-labeling standards and frameworks to ensure fair compensation for human artists.
  • The project’s rapid ascent highlights the influence of opaque recommendation algorithms in promoting synthetic content to mainstream audiences.