Overview

• The Velvet Sundown has surged to nearly 470,000 monthly Spotify listeners since releasing two albums in early June.
• The group’s complete lack of verifiable social profiles or human interviews has intensified suspicions that it may be an AI creation.
• Spotify’s policy permits undisclosed use of generative technology and the platform has offered no clarification on the band’s authenticity.
• Deezer now flags select Velvet Sundown tracks as potentially AI-generated and is developing tools to identify synthetic music.
• The case underscores rising tensions between AI-driven content and demands from human artists for clear disclosure and stronger copyright protections.