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The Taj Story’ Crosses Rs 15 Crore in 10 Days on Second-Weekend Hold

Word-of-mouth traction in key metros is sustaining the film's second-week run.

Overview

  • Trade estimates place the 10-day India net around Rs 15.7 crore after a stronger second Sunday.
  • The second weekend added roughly Rs 4.7 crore, with day 10 estimated at about Rs 2.09 crore.
  • Reported production cost is near Rs 25 crore, indicating about 63% recovery and more needed to turn profitable.
  • The film is performing best in Mumbai, Delhi and Pune, with day-nine occupancy reported near 21%.
  • Some coverage flags irregular collections in select chains and mentions possible organised screenings, claims not independently verified.