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5d ago

The Summer I Turned Pretty Season 3 Sets Prime Video Record as Amazon Plans YA Expansion

Prime Video’s latest hit drew 25 million viewers in its first week, triggering spin-off development alongside new writers rooms for its YA slate.

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Overview

  • Season 3 of Jenny Han’s trilogy premiered July 16 and attracted 25 million global viewers in its first week, a 40% increase over Season 2 and three times Season 1’s audience.
  • Over half of Season 3’s viewers came from international markets, with notable surges in the UK, Germany and Brazil.
  • Amazon MGM Studios TV boss Vernon Sanders said the series’ intergenerational focus and weekly release model have driven sustained engagement among both young adults and older viewers.
  • Prime Video is in talks with Jenny Han about new projects based on fresh IP and has convened writers rooms for potential second seasons of We Were Liars, Overcompensating and Motorheads.
  • To support its young-adult audience, Amazon is doubling down on author-led adaptations and has implemented proactive trigger warnings across its YA programming.