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4w ago

‘The Summer I Turned Pretty’ Season 3 Draws 25 Million Viewers as Prime Video Expands YA Slate

Fueled by its strongest international first-week uptake, Prime Video is staffing writers’ rooms for several YA adaptations.

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Gavin Casalegno as Jeremiah and Lola Tung as Belly in season 3 of "The Summer I Turned Pretty."

Overview

  • The third season of The Summer I Turned Pretty amassed 25 million global viewers in its first week, marking a 40 percent increase over season two and tripling its original launch audience.
  • The series ranks as Prime Video’s fifth most-watched returning season and the top show among women aged 18–34 during its debut week.
  • Over half of the audience was international, with exceptional viewership in the U.K., Germany and Brazil.
  • Prime Video continues its weekly release strategy to foster community discussion and sustained engagement across episodes.
  • Amazon MGM Studios has initiated second-season writers’ rooms for We Were Liars, Overcompensating and Motorheads and is in early talks with Jenny Han on new film and TV projects based on fresh IP.