Overview

• Season 3 attracted 25 million global viewers in its first week on Prime Video, marking a 40 percent increase over Season 2 and tripling the debut of Season 1.
• Prime Video’s internal data rank it as the streamer’s most-watched title worldwide in its first week and the fifth most-watched returning season.
• More than half of the audience came from international markets, with especially strong performance in the United Kingdom, Germany and Brazil.
• Prime Video executives, led by Vernon Sanders, said they were anxious that a two-year strike hiatus might erode interest but have expressed relief over the strong launch.
• According to insiders, creator Jenny Han is developing new original projects for Prime Video based on fresh IP rather than a spin-off of the series.