Overview

• The Sports Bra will open franchises in Boston, Indianapolis, Las Vegas and St. Louis to join its Portland flagship and form a "Starting Five"
• Boston’s bar will be the area’s first venue exclusively dedicated to women’s sports programming
• Each franchise will be locally owned and spotlight regional women-owned breweries, distilleries, farms and artisan food producers
• The expansion follows a report projecting $2.35 billion in women’s sports revenue for 2024, a 300% increase since 2022, alongside a 275% rise in media coverage over five years
• Hundreds of franchise applications were submitted since October 2024, with funding from Alexis Ohanian’s 776 Foundation underpinning the rollout