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The Sound of Music Marks 60th Anniversary With Streaming Surge and Salzburg Revival

Salzburg is capitalizing on renewed pop culture interest through fan tours alongside plans for a 2026 museum to boost a film still little known locally

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Overview

  • The Sound of Music celebrates six decades as one of Hollywood’s top-grossing musicals following its December 1965 release and five 1966 Academy Awards
  • Renewed attention has been driven by the Netflix series “Wednesday” trailer’s use of “My Favorite Things” and the film’s accessibility on Disney+
  • Tourismus Salzburg GmbH is offering guided fan tours of filming locations while the Austrian National Tourism Board prepares a dedicated museum at Schloss Hellbrunn in 2026
  • Despite its global status, the film remains relatively unfamiliar to audiences in Austria and Germany compared with its cult following elsewhere
  • Evergreen songs like “Do-Re-Mi” and “Edelweiss” continue to underpin the film’s enduring cultural legacy drawn from Rodgers & Hammerstein’s Broadway adaptation of Maria Augusta Trapp’s memoirs