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The Simpsons Retires Duffman After Nearly 30 Years in Season 37

The renewal through Season 40 indicates no announced plan to end the show.

Overview

  • In the Jan. 4 Severance parody "Seperance," Barry Duffman tells the family the Duff Beer mascot has been retired "forever."
  • By the episode’s end, Barry appears in civilian clothes after deprogramming from EOD, reinforcing that the costume persona is over.
  • Duffman has appeared since 1997 and is typically voiced by Hank Azaria, with multiple in‑universe performers having worn the mantle.
  • The move follows other recent changes, including executive producer Tim Long confirming the on‑screen death of organist Alice Glick in November.
  • Fans are speculating about a possible broader farewell or tie‑in with a second Simpsons movie slated for July 2027, though the series is already renewed through Season 40.