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The Simpsons Retires Duffman After Nearly 30 Years

The latest episode frames the decision as a response to the fading pull of old‑school brand mascots.

Overview

  • The U.S. broadcast on January 4 featured an episode titled “EoD”/“Seperance” that parodies Severance and introduces the shift.
  • The Duff Corporation is depicted as declaring the beer mascot permanently retired within the show’s universe.
  • Duffman’s on-screen persona gives way to Barry Duffman appearing in civilian attire, signaling the end of the cape-and-jingle era.
  • Coverage places the move alongside recent removals of long-running Springfield side characters such as Larry and Alice Glick.
  • Reporters note The Simpsons’ loose continuity, with even a quippy non-comment from a series spokesperson leaving future returns theoretically possible.