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The Sandbox Cuts Over Half Its Staff as Animoca Brands Takes Control

Reports point to a memecoin launchpad pivot, a shift driven by collapsing engagement.

Overview

  • The company is laying off more than 50% of its roughly 250 employees and plans to shutter offices in Argentina, Uruguay, South Korea, Thailand, Turkey, and its base in Lyon, France.
  • Co-founders Arthur Madrid and Sébastien Borget have stepped back from daily roles, with leadership reported variously as Animoca’s Yat Siu overseeing operations or Robby Yung taking the CEO post.
  • Animoca Brands, the majority owner, is moving to directly oversee The Sandbox as the platform executes a sweeping restructuring.
  • Daily active users have dwindled to a few hundred, with some reportedly bots concentrated in South America, while the SAND token has fallen about 90% from a 2021 market cap near $6.2 billion and was recently around $0.28.
  • French outlet The Big Whale reports an unconfirmed plan to launch a memecoin platform on Base modeled on pumpdotfun, as questions persist over a crypto treasury estimated at $100–$300 million and sparse governance participation, including 291 votes across three August proposals.