Overview
- Line-sitting firm Same Ole Line Dudes reported being sold out for the event, logging 61 bookings on Wednesday and 35 on Thursday, with rates of $25 an hour plus $15 for pre‑7 a.m. arrivals and extra fees for bad weather or holidays.
- Overnight queues stretched along West 18th Street as tents appeared before opening, and when signs banned tents and chairs, early arrivals shifted positions on the sidewalk to maintain their spots.
- Social media flooded with haul videos from inside the sale, including a shopper who said she saved more than $20,000 while displaying bags, shoes and sweaters.
- Attendees ranged from longtime big spenders to younger TikTok‑led shoppers, alongside resellers limited to three handbags and personal shoppers buying for domestic and international clients.
- Discounts were reported up to 75% on shoes, coats and blazers, underscoring sustained demand for the brand’s quiet‑luxury staples despite broader luxury market softness.