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The Row’s Dune Flip-Flops Claim No. 1 Spot in Q2 Lyst Index

Lyst’s quarterly ranking features six footwear items in the top ten through analysis of shopper behavior plus social engagement metrics

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Overview

  • The Row’s $690 Dune flip-flops emerged as the globe’s hottest fashion item in Q2 following celebrity sightings and rapid sell-outs
  • Miu Miu reclaimed its leading brand position for the quarter after bouncing back from a previous ranking dip
  • Shoes occupied six of the top ten trending products, spanning Vibram’s toe-shoes, Ancient Greek Sandals’ jeweled jelly styles, and Isabel Marant wedge sneakers
  • Burberry marked its comeback by re-entering the top brands list driven by high-profile ambassador campaigns
  • The Lyst Index aggregates three months of global search and purchasing behavior with social media engagement to quantify fashion trends