The Row Enforces No Social Media Policy at Paris Fashion Week

The exclusive Fall/Winter 2024 show emphasized 'quiet luxury,' sparking debate on the role of social media in fashion.

The Row's Fall/Winter 2024 collection at Paris Fashion Week introduced a no social media policy, requesting guests not to capture or share any content.
Attendees were provided with notebooks for note-taking, emphasizing a return to traditional fashion show experiences.
The policy generated significant buzz, with many considering it a statement of 'quiet luxury' and exclusivity.
Despite the restrictions, the show's unique approach created anticipation and discussion within the fashion industry.
Critics and fans expressed mixed feelings, highlighting both the frustration with the policy and the allure of its exclusivity.