Overview

• Search behavior swung with headline moments, including a 488% jump for Loewe the day Jonathan Anderson’s departure was announced and a 310% rise for “Demna” as he moved to Gucci, while Kendrick Lamar’s halftime show sent searches for “Celine Flare Jeans” up 963% in 24 hours.
• The most-searched brands were led by Louis Vuitton, Chanel and Prada, followed by Miu Miu, Gucci, Loewe, Bottega Veneta, Celine, Dior, and a tie between The Row and Fendi.
• Shoppers leaned into wear and provenance, with sales of bags showing patina up 45% year over year and brand gains for Louis Vuitton (+14%), Chanel (+15%), Hermès (+35%) and Balenciaga (+22%), as items sold in “fair” condition rose 32%.
• New watch buyers grew 46% this year on the platform, with Rolex and Cartier leading purchases across generations.
• Handbag investment momentum persisted, with the Chloé Paddington’s average sale price up 236% from 2022 to 2024 and continued strength for the Hermès Birkin, Balenciaga City and Fendi Baguette.