The Prince's Trust Rebrands as The King's Trust to Engage Youth

King Charles' renowned charity undergoes a name change and new logo to better connect with the TikTok generation.

The Prince's Trust, founded by King Charles in 1976, is now officially called The King's Trust.
A new logo, featuring a white crown on a red background, symbolizes the charity's commitment to young people.
Designer James Sommerville, a former beneficiary of the Trust, led the rebranding effort pro-bono.
The rebrand aims to maintain the charity's relevance and visibility on modern platforms like TikTok.
The King's Trust continues its mission to help disadvantaged youth gain employment and start businesses globally.