The Pokémon Company Ramps Up Printing to Address Prismatic Evolutions Shortages

High demand and scalping concerns have led to limited availability of the new Pokémon TCG set, with additional stock expected soon.

The Pokémon Company confirmed it is printing Scarlet & Violet: Prismatic Evolutions products at maximum capacity to address shortages caused by unprecedented demand.
The set, officially launching on January 17, 2025, focuses on Eevee and its evolutions, making it highly sought after by fans and collectors.
Retailers like GameStop have implemented purchase limits to curb scalping, with some stores adopting additional measures to ensure fair distribution.
Scalpers have already driven up resale prices, with Elite Trainer Boxes listed for over $200 online despite a retail price of $60.
Smaller retailers report receiving significantly less stock than requested, while larger chains anticipate higher demand and larger shipments.