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1h ago

The Odyssey Presales Sell Out at IMAX 70mm a Year Before Release

It generated roughly $1.5 million within minutes, highlighting the surge in demand for Nolan’s first fully IMAX-shot film

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Christopher Nolan's 'The Odyssey' is based on Greek mythology. (Credit: X/Universal)
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Overview

  • Advance ticket sales for The Odyssey at 26 global IMAX 70mm locations sold out within minutes, marking an unprecedented year-out rollout.
  • Presales brought in approximately $1.5 million in revenue, driven by high consumer interest in large-format screenings.
  • Scalpers quickly listed seats for up to $500 on secondary markets, underscoring challenges of limited early access.
  • The film is the first studio feature shot entirely on IMAX cameras, thanks to new quieter, lighter 70mm technology developed with IMAX.
  • Universal Pictures has invested $250 million in the production, backed by an A-list cast led by Matt Damon and Tom Holland to reinforce its theatrical event strategy.