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2w ago

The Odyssey Extends IMAX 70mm Run Through Sept. 30

Nolan’s decision to shoot the film entirely on IMAX film has concentrated demand on a tiny group of 70mm auditoriums, driving outsized premium ticket revenue.

“The Odyssey” will now remain in theaters in IMAX 70 mm through the end of September.
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Overview

  • IMAX announced Thursday that it is extending 70mm showings of The Odyssey through Sept. 30, lengthening the film’s 70mm engagement to 11 weeks.
  • The film has become the highest-grossing IMAX release with $457 million on IMAX screens and about $1.55 billion globally, while 70mm screenings have earned roughly $66 million overall.
  • Those 70mm receipts average about $1.6 million per location because only a few venues can run true IMAX 70mm film, concentrating sales on a very limited supply of auditoriums.
  • The Odyssey is the first feature shot entirely with IMAX film cameras, used about 2.1 million feet of film, and is presented in IMAX’s expanded aspect ratios for a larger field of view.
  • Exhibitors have added dozens of extra 70mm showtimes (reports note about 39 added locations) and some local venues have ticket sales starting Sept. 18, a shift that may reshape premium-format scheduling and box-office strategy.