The Notorious B.I.G. Estate Sells 50% Stake to Primary Wave Music

The deal, finalized before the passing of Voletta Wallace, aims to preserve and expand the rapper’s legacy through innovative ventures.

The Notorious B.I.G.’s estate has sold a 50% stake in music publishing, recordings, and likeness rights to Primary Wave Music.
The partnership intends to preserve Biggie’s legacy and explore creative projects, including potential immersive experiences and a Broadway musical.
The financial terms of the deal remain undisclosed, but the estate is estimated to be worth $200 million.
Voletta Wallace, Biggie’s mother and longtime estate manager, played a pivotal role in negotiating the deal before her death in February 2025.
Primary Wave has a history of acquiring rights to iconic artists like Whitney Houston and Bob Marley, aligning with its strategy to innovate within the music industry.