The North Face Launches Racial Equity Course with Discount Offer

The initiative aims to foster inclusivity in outdoor activities but faces criticism and calls for boycott.

The North Face is offering a 20% discount to customers who complete a racial equity course aimed at promoting inclusivity in outdoor activities.
The course, titled 'Allyship in the Outdoors,' addresses issues of white privilege and systemic racism, and encourages participants to become allies for racial justice.
Critics, including DEI expert Mike Gonzalez, have labeled the course as an 'outrageous attempt' at promoting a narrative of oppression and have called for a boycott of the brand.
The initiative has sparked a debate on social media, with some accusing The North Face of 'woke capitalism' and others defending the company's efforts to foster inclusivity.
The course was launched in response to studies showing that people of color are less likely to engage in outdoor activities due to systemic barriers.