Overview

• Two paid options debut: an All Access Family plan at $30 per month for up to four people and a Games-only family plan at $10.
• Each member receives a separate login with personalized features, including independent game streaks, saved recipes and articles, newsletters, and shared leaderboards.
• The plans permit non-household members, with subscribers deciding who qualifies as family or friends under the four-person limit.
• For subscriber metrics, each family plan counts as two subscribers, with some trial enrollments already reflected in Q2 results.
• Executives expect upgrades and reduced churn to lift revenue, view cannibalization as limited based on tests, and are folding standalone audio into the main app to streamline engagement.