Particle.news
Download on the App Store

‘The Merchants of Joy’ Debuts on Prime Video, Spotlighting New York’s Cutthroat Christmas Tree Trade

The film follows five vendor families safeguarding a threatened family tradition.

Overview

  • The documentary examines New York City’s sidewalk Christmas tree economy through the experiences of five longtime vendor families.
  • It is available to stream on Prime Video starting Dec. 1, 2025.
  • Coverage highlights long nights, tight spaces and fierce competition for prized street locations during the short seasonal sales window.
  • Director Celia Aniskovich discussed the film and the vendors’ impact on the city’s holiday spirit on NY1’s Mornings On 1.
  • Press materials frame the subjects as Christmas die-hards who source and sell each winter while striving to preserve a family trade at risk.