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The Marvels Underperforms at Box Office Despite Standout Performances

Strikes in Entertainment Industry Impact Promotion; Film Criticized for Handling of Female Characters

  • The Marvels, the latest Marvel movie, has been described as a 'minor Marvel movie' with low stakes, but features standout performances from Iman Vellani, Teyonah Parris, and Brie Larson.
  • The film has underperformed at the box office, with a global take of $110 million, far below the first movie in the franchise, Captain Marvel, which made $455 million globally in its first weekend.
  • The Marvels is seen as an important step towards understanding the greater Multiverse Saga story, and is praised for finally addressing the Avengers in the storyline.
  • The film's release was impacted by two strikes in the entertainment industry, which made it impossible for the film’s biggest stars to promote the movie in the US and worldwide.
  • The Marvels has been criticized for its handling of female characters and for not engaging with a specific or unique female point of view.
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