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'The Marvels' Set for Lowest MCU Opening Weekend

Mixed reviews and potential superhero fatigue contribute to disappointing box office performance

  • 'The Marvels', the 33rd movie in the Marvel Cinematic Universe, is projected to have the lowest opening weekend ever for an MCU film, with estimates ranging from $47 million to $52 million.
  • The film's disappointing performance is attributed to mixed reviews and potential superhero fatigue, with the film receiving a B CinemaScore from audiences, a below-average grade for superhero films.
  • Despite a $220 million production budget, 'The Marvels' is not faring well internationally, particularly in China where it is expected to make just over $11 million, compared to the first 'Captain Marvel' film which made $89 million during its Chinese box office debut.
  • The film's poor performance is seen as a significant setback for Marvel Studios, which has seen a downtrend in theatrical returns in recent years, despite scoring sizable openings with other films earlier in the year.
  • The disappointing box office numbers for 'The Marvels' are also attributed to Disney's overexposure of the Marvel Cinematic Universe on Disney+, with several spin-off shows starring marquee characters and new additions to the universe.
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