'The Marvels' Becomes MCU's Lowest-Grossing Film Ever
Despite setting positive records, the film's poor box office performance marks a significant downturn for the MCU.
- 'The Marvels', the latest film in the Marvel Cinematic Universe (MCU), has become the franchise's lowest-grossing movie ever, earning just $80 million domestically and $197 million worldwide.
- Disney CEO Bob Iger attributed the film's poor performance to COVID-19, stating that there was less supervision on set due to pandemic restrictions.
- Despite the film's poor box office performance, it did set some positive records, including the highest opening for a movie directed by a Black woman, Nia DaCosta.
- Analysts suggest that the film's failure could be due to a combination of factors, including superhero fatigue, MCU aimlessness, and the fact that it was released during an actors' strike, which prevented the film's stars from promoting it.
- The film's failure marks a significant downturn for the MCU, which has been one of the most commercially successful film franchises of all time, with its films collectively grossing $29.8 billion globally across 33 films.