Overview

• The 'Maga-Look' is a distinctive style associated with women in Donald Trump's orbit, characterized by hyper-feminine aesthetics and an aggressive political stance.
• Prominent figures like Kristi Noem, Lara Trump, and Kimberly Guilfoyle have transformed their appearances to embody this look, which includes features such as long, styled hair, heavy makeup, and tailored feminine outfits.
• This style serves as a political statement, reflecting patriarchal and evangelical ideologies that emphasize traditional gender roles and loyalty to a nationalist agenda.
• While most women in Trump's circle conform to this aesthetic, exceptions like Susie Wiles, who adopts a more subdued appearance, highlight the diversity within the group.
• Donald Trump has praised the visibility and attention garnered by this aesthetic, crediting it with enhancing the public image of his presidency.