Overview

• Samantha Ruth Prabhu endorsed Gataca’s NMN supplement on Instagram, claiming its over 99% pure NMN reverses age-related NAD+ decline to boost energy and recovery.
• Dr Cyriac Abby Philips, known as The Liver Doc, denounced the actress as 'science illiterate' and labeled the supplement line a 'fraud'.
• Philips argued that orally ingested NMN cannot reliably enter cells or reach organs at therapeutic concentrations and cited human trials as small and clinically insignificant.
• He cautioned consumers against 'snake oil salespeople' and urged reliance on rigorous scientific evidence rather than celebrity endorsements.
• Social media users criticized the product as an 'expensive way to do nothing,' reflecting broader skepticism about NMN’s anti-ageing claims.