Knot Worldwide CEO Discusses Gen Z Impact on Wedding Industry

Company Connects 4 Million Couples to Vendors Annually, Adapting to Changing Consumer Behaviors

The Knot Worldwide CEO, Tim Chi, discusses the changing landscape of the wedding industry, particularly with the emergence of Gen Z couples.
The company, formed from a merger of WeddingWire and The Knot in 2018, reported record revenue of $400 million in 2022.
The Knot Worldwide connects over 4 million couples to 850,000 wedding vendors annually, operating in 16 countries.
Chi emphasizes the importance of adapting to the needs and behaviors of Gen Z, who are more optimistic and value-conscious than previous generations.
Balancing supply and demand is a key challenge in the wedding industry, with a unique aspect being the limited number of available wedding dates, mostly on weekends.