The Hashgraph Group Launches BrandBoost on Hedera

Overview

• The Hashgraph Group has launched BrandBoost, a Hedera‑based SaaS that packages gamified loyalty, digital collectibles and an internal token studio so brands can mint branded loyalty tokens users can earn, trade, redeem or spend in self‑custody wallets.
• BrandBoost integrates THG’s AssetGuard wallet and IDTrust self‑sovereign identity to give consumers control over keys and identity while allowing brands to verify ownership and transactions on Hedera in real time.
• THG announced a strategic partnership with Truesense to add ultra‑wideband (UWB) location verification that can confirm physical presence with centimetre‑level accuracy to cut event fraud and reduce account sharing.
• The companies reported a proof‑of‑concept with an unnamed Latin American satellite TV provider that tested BrandBoost with Truesense UWB‑enabled USB‑TV dongles, though broader commercial rollouts beyond pilots are not yet independently confirmed.
• THG frames BrandBoost as the next step in its enterprise suite after TransAct and says demand is driven by loyalty research showing consumers respond to active programs, a shift that could change how media, sports and telecom firms measure attendance, reduce churn and create new revenue streams.