Overview
- The trend urges participants to lock in from early fall to year’s end—often framed as roughly 121 days—to push specific goals.
- Know Your Meme credits a mid-August TikTok by @shmeat27 as an early catalyst, with the phrase spreading across TikTok and X.
- High-engagement creator videos, including Tatiana Forbes’s post with hundreds of thousands of views and tens of thousands of likes and saves, have driven visibility.
- Participants commonly choose one focus area and adopt routines such as goal-tracking, early alarms, meal prep, and fewer social plans to build momentum.
- Coverage notes there is no official organizer, and wellbeing experts recommend small, sustainable steps while cautioning that the year-end deadline can feel overwhelming.