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The Good Guys Ordered to Pay $13.5 Million for Misleading Store-Credit Promotions

The court’s ruling compels consumer redress after undisclosed short expiries and opt‑in requirements misled shoppers.

Overview

  • Australia’s Federal Court imposed a $13.5 million penalty over 116 store‑credit promotions run from July 2019 to August 2023.
  • The retailer’s ads failed to clearly disclose key conditions, including expiry windows as short as about 7–10 days and a requirement to opt in to marketing.
  • About 21,500 customers did not receive their promised credits within the stated timeframe, triggering a court‑ordered remediation program.
  • The Good Guys must issue new store credits with longer expiry periods and will contact eligible customers, with some cases already remediated, the ACCC said.
  • The company admitted liability and cooperated with the investigation, and the ACCC said the offers may have influenced purchasing decisions.